Long & McQuade Musical Instruments Ltd. 


10204 107 Avenue, Edmonton, AB, T5H 4A5




About the company

   Long & McQuade is the largest chain of musical instrument retailers in Canada, with 68 locations from British Columbia to Newfoundland. This means that if you're a touring musician, you'll have the benefit of dealing with a familiar store with consistent sales, supply, service and support no matter where your home base is.

   Long & McQuade Limited began in 1956 when Jack Long became a dealer for King Band Instruments. He set up a small store on Carlton Street in Toronto on the second floor of an old house which had been divided into music studios, and taught trumpet lessons on the side. About six months later he acquired a partner, Jack McQuade, who was teaching drum lessons in one of the young company's two small studios.

   The original storefront was opened the following year on Yonge Street at Yorkville Avenue. It was during these early days that Yorkville Sound was created -- when Peter Traynor began building speaker cabinets and then amplifiers on the second floor of the store, to meet a growing need for amplifiers and PA systems in the budding rock and roll industry.

   Many of the existing Long & McQuade customer service policies sprang from the store's early days: the rental program began because many of the partners' friends kept asking to borrow instruments; in-house financing developed out of what was originally a casual arrangement to sell equipment and spread out the payments to make it easier for the customer. Over the years, Long & McQuade has grown to a company which employs over 1,200 people throughout 68 locations.